August 18th, 2011 by Vera Cannon
A SWTOR rep at Gamescon revealed plans that EA would limit the game supply right at launch date. The purpose of this move is not a marketing move to create an illusion of the game being more popular that it already is. If you rewind back in the past, I think Nintendo was accused of using this strategy with the Wii. Anyhow, the rep at Gamescom says this move is made to avoid server instability, something that all MMOs face during the launch of the game where there are just to many players for the server to handle. This will seem to be the case considering the SWTOR pre-order numbers. The rep also goes to say that it plans to limit copies both at retail and digitally. Apparently no figure as to the maximum number was given but the rep did mention that once the number is reached, digital sales will be the first to be cut off while EA will try to increase its server capacity before allowing more players in the game.
EA is able to limit or pause digital sales is due to the fact that all digital SWTOR copes will be available exclusively through its own Origin shop, therefore making the process relatively simple.
The rep says that game publishers are willing to do this as they are more interested in players having a great and smooth experience rather than sell the game to as many people as possible.
Relating to the statement above, EA’s Frank Gibeau talked about increasing its server capacity to allow millions of players if needed, he described his plan as an “aggressive plan”.
“We’re pretty relaxed about what we’re going to be able to achieve there. We’ll be able to scale up and light up new severs on a fairly quick basis. We’ve got a plan to do that over the months following ship, and we’ve got a lot of capacity built into that,” says Frank.
He went as far as to say that it would only take half a million subscribers for SWTOR to be profitable.
“And anything north of a million, as we approach a million and a half or two, starts to look like a great investment, and justifies the entire purchase price… of BioWare in a very positive way,“ he said.
According to many statements, it seems reassuring to know that EA is going to ensure a great gaming experience and hopefully will not face any problems at launch. Bioware is aiming to have the game out this year, but still no release date has been mentioned yet. If worst comes to worst and the game is not released this year, it should be out in early 2012. Those who have already made a SWTOR pre-order will get to play ahead of time.